Why your fans will make or break your music career feat. Emily Treadgold

So who exactly has the distinction of being the first to feature global pop superstar Chappell Roan in an editorial interview? Meet Emily Treadgold—music industry expert, journalist, and founder of the female-owned-and-operated media site, The New Nine. Known for publishing over 5,000 articles featuring the likes of Chappell Roan, Billie Eilish, Kim Petras and many more, Emily has established herself not only as an industry trend spotter and digital marketing expert, but also a successful business owner. To date, The New Nine has expanded to include multiple writers, over 75,000 social media followers and a dedicated audience of readers who believe that fandoms are (and always have been) the backbone of the music industry.

Marilyn had the chance to sit down with Emily to share how they first met on TikTok, the harsh reality of posting opinions to an audience of thousands, and several other hot takes (Spotify playlists, indie music, festivals, we covered it all). Grab your notes for this one, you’ll want to write things down! 

Produced by Marilyn Moser
Edited by Marilyn Moser and Anna Gevorkian
On-set production and recording by Marilyn Moser and Fiona Grey
Filmed at The Mint in Los Angeles, CA
Theme music by Gloria Tells, courtesy of Epidemic Sound

The Buy My Merch Podcast is the music industry podcast you’ve been looking for. In each episode, host and HEADS on TV founder Marilyn Moser invites a new guest on to share their insight into what it takes to “make it” in the modern music industry. Whether it’s selling merch out of the trunk of a car, or playing shows to empty venues—these are the real stories behind the artists who never gave up.

a HEADS on TV production